A CRM that does not talk to your website. A quoting tool that does not talk to your accounts system. A marketing platform holding a contact list nobody else can see.
Each gap looks small. Together they produce the same three symptoms in every business: work re-entered by hand, decisions made on numbers nobody fully trusts, and customer experiences that feel disjointed from the outside.
The fix is rarely more software. It is usually fewer systems, properly connected — with a clear view of which system owns which piece of truth.