The loudest AI conversations are about replacement. The useful ones are about friction.
In most businesses we work with, the highest-value AI applications are unglamorous: summarising enquiries so nothing sits unread, drafting first-pass responses a human then improves, pulling structure out of documents nobody has time to read, and surfacing patterns in customer data that were always there but never visible.
None of that replaces a person. All of it gives people their week back. Start where the friction is, not where the hype is — and never automate a process you have not first understood.